Name: Brennan Noailles, Majors: Operation and Supply Chain Managment and Chinese, Year: Senior
A friend recommend this class to me and I've always had an interest in how websites work and webdesign.
Nope, but I am proficient in inspect element....
When I see an interesting feature on a website understand how it works and the code behind it.
Simulatianiously more restrictions but also more capabilities than designing on paper.
Nike's customer base is so wide and so diverse that it is likely hard for them to predict which products a particular consumer would like to see on their landing page. As a result they take on a soft selling approach my primarly emphazing the nature, feeling and look of their products on the home page versus trying to drive the customer to a quick conversion/sale. The positioning of the photos on the homepage lends the viewers age to the product categories displayed on the bar above. This soft selling appoach and sleek web design makes for a very effect combination and website.
Wolfram Alpha is "knowledge engine" which emphasizes free acesss to information. The website effectively covers a range a disciplines all while providing a seemless experience connected all by one query bar.
BCG does a nice job of balancing the needs of different sets of website visitors. They have relevent and easily navagable conent for those looking for their services, those interesting in expanding their knowledge, and those seeking employment. They have a diversity of content on their website whch keeps visitors interested.